By Ian Primmer Co-host, CommonX

Intro: The Grind Behind the Glory

In 1981, Billy Squier dropped The Stroke — a track so sharp and ironic that half the world missed the joke. On the surface, it sounded like a swaggering rock anthem. Underneath? It was a middle finger to the music industry’s obsession with fame, ego, and transactional love.

Fast-forward forty-plus years, and it’s still the same song — only the instruments changed. Likes, views, algorithms… that’s the new Stroke. Everybody’s working it, talking it, streaming it, chasing it. But few are still feeling it.

At CommonX, we’re trying to change that.

The CommonX Connection

Building this thing — this crazy media dream — feels a lot like that lyric: “Put your right hand out, give a firm handshake.” Every collaboration, every guest, every article, every episode… it’s the grind. It’s the stroke.

We’ve been lucky enough to shake hands with legends: Richard Karn, Rudy Sarzo, Ivan Doroschuk, Sid Griffin, Dr. Gerald Horne — and every single one of them reminded us of the same truth: success only lasts if you mean it.

Billy Squier wasn’t mocking ambition. He was warning us: don’t let the performance replace the purpose.

Hustle, Humility, and the New Stroke

“Making it” in 2025 isn’t fame — it’s consistency. It’s the grind, the late nights, and the vision to keep going. The stroke never left — it just went digital.

And while the industry still loves its quick hits and viral strokes, there’s a quiet revolution happening underneath it. It’s people like us — the builders, the storytellers, the Gen-Xers who know how to balance grit with gratitude. We’re not chasing the algorithm. We’re chasing authenticity.

Closing Reflection: From Billy to the Builders

Billy Squier’s message still echoes in every creator’s struggle:

“Put your left foot out, keep it all in place.”

That’s what CommonX is doing — staying grounded while the world moves fast. Humble enough to remember where we came from. Hungry enough to keep pushing. Because whether it’s a guitar riff or a podcast mic — if you’re building something real, you’re still in the business today.

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