X-Files Feature: “The Common-X Store — Born From Panic, Sweat, and Gen-X Stubbornness
The Build
It started like everything we do at Common-X — with an idea that refused to die.
We spent 13 straight hours wrestling with Squarespace settings, Printify sync errors, and checkout bugs that demanded more clearance than the Secret Service. There were panic attacks, profanity, and at least one rage session on the treadmill.
But you know what? We pushed through it — because that’s what Gen-X does.
We don’t quit when something breaks. We break it harder until it finally works.
The Merch
The 6-7 AF Graphic Tee was the first one off the line — a front-and-back design that captures everything we love about this project: bold, a little smart-ass, and unapologetically ours.
Fun fact: Ian’s iPhone refused to let him buy one (thanks, Apple security), but his wife slid right in and became Customer #1 in Common-X history. That’s how we knew the store was officially alive.
The Meaning
This isn’t about selling shirts. It’s about planting a flag for every Gen-Xer who still believes in doing it yourself — even when the system makes it hard.
We built this store the same way we built this show: from the ground up, one stubborn step at a time.
“If you can’t find a lane, pave one.”
That’s Common-X, said Ian Primmer - Co-Host of CommonX Podcast
The Future
The cash register’s open 24/7.
More designs, more drops, more chaos are coming — because now that the gears are turning, there’s no slowing down.
