Why CommonX Is Aligning With 1st Phorm — And What It Says About Where We’re Headed

Momentum doesn’t always start with contracts and press releases. Sometimes it starts with alignment.

Over the past year, the CommonX Podcast has evolved from a grassroots conversation into a growing platform focused on accountability, discipline, culture, and personal responsibility. As the show has matured, so has our approach to health, performance, and how we show up—both behind the mic and in everyday life.

That’s what made our recent connection with 1st Phorm meaningful.

While nothing official has been announced, the team at 1st Phorm reached out, engaged with our work, and sent product our way as we continue conversations about potential collaboration. No scripts. No talking points. Just mutual respect and shared values.

And that matters.

1st Phorm has built its reputation around discipline, consistency, and accountability—principles that mirror the direction CommonX has been moving organically. For us, this isn’t about pushing products. It’s about supporting systems that help people show up stronger, clearer, and more intentional in their lives.

As hosts, we’re not interested in pretending we have it all figured out. We train. We test. We fail. We recalibrate. And when brands take notice of that process—not because of hype, but because of authenticity—it signals something deeper than a sponsorship opportunity.

It signals trust.

This moment represents a shift for CommonX. Not toward commercialization for its own sake, but toward intentional partnerships that align with the conversations we’re already having about health, resilience, and personal responsibility.

We’ll share more as things develop. For now, we’re grateful for the support, excited about the dialogue, and committed—as always—to being transparent with our audience.

Momentum is real.

And it’s being built the right way. Now get your ass to the gym and join us!