When the Industry Starts Watching: A Quiet Win for CommonX

Most growth doesn’t announce itself.

It doesn’t come with headlines, press releases, or industry fanfare. It shows up quietly — in data, in behavior, in places most people aren’t looking yet.

Over the past several weeks, Ian Primmer, co-host and co-founder of the CommonX Podcast, has seen a sharp rise on IMDb’s STARmeter, landing at approximately 889,000 globally out of more than 12 million profiles. More importantly, that ranking reflects a massive upward move, with millions of positions climbed in a short period of time and continued month-over-month momentum.

For an independent podcast and media operation with no network backing, no PR firm, and no legacy distribution, that matters.

Not as a trophy — but as a signal.

What this actually represents

IMDb’s STARmeter isn’t about talent or fame. It tracks interest — how often people are searching for a name, clicking into a profile, and engaging with recent work.

People don’t end up there by accident.

They get there because:

• A show keeps surfacing in conversations

• A guest appearance sends them digging deeper

• Clips circulate outside the usual audience

• A name starts appearing in multiple places at once

That’s how attention accumulates before it becomes obvious.

For CommonX, this movement reflects what listeners already know: the show has been steadily building — one conversation, one guest, one episode at a time.

Independent media, measured differently

Legacy media still runs on credentials and gatekeepers. Independent media runs on consistency and gravity. You show up, you publish, and you let the work compound.

Algorithms don’t care who you know.

They care who people look for.

This isn’t the result of a viral moment or manufactured controversy. It’s the byproduct of discipline, volume, and honest conversations that resonate beyond a core audience.

A Curb Fail perspective

At Curb Fail, we don’t celebrate spikes — we document signals.

A ranking doesn’t mean you’ve arrived. It means you’re being noticed. It means something you’re building is registering beyond your immediate circle. That’s usually the point where people either get distracted or double down.

We prefer the second option. CommonX will keep recording. We’ll keep publishing. We’ll keep letting the work speak. This isn’t a victory lap. It’s a checkpoint. And then it’s back to work. Congratulations Jared and Ian!

— Curb Fail Team

Why CommonX Is Aligning With 1st Phorm — And What It Says About Where We’re Headed

Momentum doesn’t always start with contracts and press releases. Sometimes it starts with alignment.

Over the past year, the CommonX Podcast has evolved from a grassroots conversation into a growing platform focused on accountability, discipline, culture, and personal responsibility. As the show has matured, so has our approach to health, performance, and how we show up—both behind the mic and in everyday life.

That’s what made our recent connection with 1st Phorm meaningful.

While nothing official has been announced, the team at 1st Phorm reached out, engaged with our work, and sent product our way as we continue conversations about potential collaboration. No scripts. No talking points. Just mutual respect and shared values.

And that matters.

1st Phorm has built its reputation around discipline, consistency, and accountability—principles that mirror the direction CommonX has been moving organically. For us, this isn’t about pushing products. It’s about supporting systems that help people show up stronger, clearer, and more intentional in their lives.

As hosts, we’re not interested in pretending we have it all figured out. We train. We test. We fail. We recalibrate. And when brands take notice of that process—not because of hype, but because of authenticity—it signals something deeper than a sponsorship opportunity.

It signals trust.

This moment represents a shift for CommonX. Not toward commercialization for its own sake, but toward intentional partnerships that align with the conversations we’re already having about health, resilience, and personal responsibility.

We’ll share more as things develop. For now, we’re grateful for the support, excited about the dialogue, and committed—as always—to being transparent with our audience.

Momentum is real.

And it’s being built the right way. Now get your ass to the gym and join us!

Two Voices, One Frequency: How CommonX Reached 25 Countries

From a small town in Washington to speakers and screens in 25 countries, the CommonX Podcast with Jared & Ian is proving that real talk, laughter, and Gen-X honesty travel farther than anyone expected.

When we started CommonX, the dream was simple — to talk about the world the way we saw it. Two Gen-X friends from Deer Park, Washington, microphones in hand, hoping maybe a few people would listen.

Now, that little idea has crossed oceans. Listeners are tuning in from the United States, Canada, Romania, Peru, France, Turkey, Kenya, Colombia, China, South Korea, Guyana, Venezuela, Bahrain, Argentina, Saudi Arabia, Bangladesh, South Africa, Australia, Brazil, the Philippines, Russia, the United Kingdom, Spain, and India.

That’s twenty-five countries. That’s a lot of shared stories, laughs, and moments that connect us all.

It turns out, no matter where you live, the feeling of being part of Generation X — that mix of independence, skepticism, humor, and heart — hits home everywhere.

So here’s to the listeners. To everyone out there on night shifts, in traffic, on treadmills, or sitting in silence with earbuds in — thank you for letting us be part of your world.

We may be two middle-aged guys from a small town, but together with all of you, we’re building something global, one honest conversation at a time.